Competition branding concept, logo design, & all visual designs
Advidi Adventure was a competition held for Advidi clients. Affiliate marketers were eligible to compete over a 2-month period, at the end of which the top winners were flown out to Amsterdam to celebrate. The prize included a full hotel stay at the artistic INK hotel, a private beach party at bar/club Pllek, tickets to Sensation White (a large-scale electronic music party held in a football stadium), and a private boat tour along Amsterdam's canals.
I incorporated the main themes of summer and the prize destination, Amsterdam, into the competition visuals. The color palette I used throughout the designs is a yellow-to-red gradient, reminiscent of summer sunsets. To reinforce the city theme I used line art drawings of Amsterdam buildings as part of the logo, as well in other design elements such as the roadmap and leaderboard.