Competition branding concept, logo design, & all visual designs

Advidi Adventure was a competition held for Advidi clients. Affiliate marketers were eligible to compete over a 2 month period, at the end of which the top winners were flown out to Amsterdam to celebrate. The prize included a full hotel stay at the artistic INK hotel, a private beach party at Pllek, tickets to Sensation White (a large-scale electronic music party in a football stadium), and a private boat tour along Amsterdam's canals.

I incorporated the themes of summer and the prize destination, Amsterdam, into the competition visuals. The yellow-to-red gradient is reminiscent of those summer sunsets, the color palette I used throughout the designs. A city skyline of Amsterdam is part of the logo, as well as a map of Amsterdam's streets for the competition description road map and typical Dutch houses as category pins on the leaderboard design.

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