Event planning and production, asset design
For Money2020 Europe, the largest fintech event in Europe, five°degrees developed a concept for their exhibition booth: The Dutch Mind Masters. We created the world's first collaborative mind-controlled painting.
Using an Emotiv headset to measure brain activity, the data collected sends a signal to a software that interprets that data and uses it to fire a paintball gun. The paintball gun was aimed at a blank canvas, which filled up with paint over the course of the 3-day conference as visitors would participate. We also offered visitors a branded polaroid photo to take with them.
This brand activation was designed to celebrate the power of creativity and to remind us that human minds will always be needed in our digital world, no matter how advanced our technologies become.
As the Event Manager for five°degrees at Money2020, I oversaw the planning, concept development, production and marketing strategy throughout the process. This also included the 2 side events we hosted (a boat trip and networking drinks event at StrandZuid).

Concept & design: And Now This
Booth Design: Goed!Bezig
Interaction Design: Headcandy
Video: Michiel Rotgans


Marketing and Social Media Campaign


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