Logo concept and branding
For this project, I created a logo and branding for a fictional landscape photography company. The logo was hand-drawn, scanned to digital, and then applied to various formats: business cards, banners, letter stationery, website displays. The letters were formed with little droplet-like points, resembling leaves on a tree or water droplets on a branch. Forest green and earth brown were used in the letters and backgrounds to enhance the connection to natural materials and landscapes.