Water-based markers, reclaimed wood, illustration
I re-designed the window displays of the Vape Emporium shops using on-brand vintage, industrial objects. I built small wooden platforms to highlight the products on a higher level, and adorned the displays with vintage objects such as rusted clocks, dials, chains, radios, and lightbulbs. I designed hand-written signs on reclaimed wood describing the store's opening hours, labels for different categories of the displays, information about the employees, tips on vaping equipment, recommendations of the week, etc. The final touch in the Richmond shop was to create a cloud installation hanging above the display.
In addition to the shop displays, I also designed unique labels for each employee's scanning card. Each design incorporated a different color and style to reflect the user's personality. Their analog nature celebrates the little imperfections in the hand-drawn lines.