Menu design & production

The Vape Emporium specialize in selling and informing customers with the latest premium electronic cigarettes and e-liquids available in the UK. They pride themselves in providing friendly customer service and in providing the highest quality products on the market.

An important part of branding for The Vape Emporium was to design and create menus fitting with their old-school, vintage, industrial identity. We stripped old National Geographic magazines and placed the menu with e-liquid flavors inside the covers. The menus were tied together with royal purple ribbons - the official brand color. Many customers who entered the shop are first-time e-cigarette customers, confronted with a lot of information about the product that can be overwhelming. The design is simple and clean, making the task of choosing an e-liquid flavor straightforward and clear. The initial pages also included infographics with beginners' advice for new e-cigarette users, including general tips on common problems found with devices - and how to solve them.

My role was to develop the digital designs and manually construct menus for both the Hampstead and Richmond stores.

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