BEAUTY // WELLNESS
Visual identity
Packaging design
Secrets of the Desert is an essential oil brand inspired by the landscape and natural botanicals from Egypt. The country is known for high quality extracts and essences of plants for medicinal, spiritual, aromatic and cosmetic benefits over many centuries. The brand aims to celebrate this historical knowledge and adapt it to our modern applications.
The visual identity was developed taking inspiration from Egyptian hieroglyphics for its graphic shapes and layout; each shape is a modern twist on traditional symbols, laid out within grids and arches as can be found in hieroglyphic language to this day. The warm colors evoke the sunny, dusty landscapes of Egyptian deserts and natural textures.
