Visual identity
Logo design
Social media asset design
Playlist cover design
Music Club is a music newsletter subscription. Already an established regular newsletter, the client wanted to develop the existing brand’s identity conceptually and visually in order to expand its offerings. The brand must have a cohesive and professional look suitable to the modern aesthetic of the music industry.

We established what Music Club’s values are and what their brand personality is, translating that into visuals through brand logos and color palettes. We applied the brand identity to design assets such as newsletter banners and playlist covers, all templates being customizable for the client to adjust within Canva.

Read more in depth about the logo design, color, typography and banner concept below.

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