Brand identity design & illustrations
Paradise is in the Mind is a passion project based on holographic illustrations. Each illustration has a mostly monotone color palette and a minimal aesthetic, leaving only one object highlighted in holographic colors. The concept for this project is that paradise can be found or created in anything, as long as the viewer is willing to look at it from that perspective.
Digitally, the effect is created using actual photographs I've taken of holographic textures. Soon printed versions will be available to purchase as art prints, where the holographic parts will have a physical color shifting effect from different angles.
For the brand identity it was important to showcase vibrant colors, so I used a blurred holographic photo as the main logo's color (along with grey variations for other applications). The font matches the minimalistic and modern aesthetic of the illustrations.