ART // PRINTS
Visual identity
Illustration
Logo design
Sticker design
Business card design
Tissue paper design
Paradise is in the Mind is a holographic illustration project. Each piece has a mostly monotone color palette and a minimal aesthetic, leaving only one element highlighted in holographic colors. The metaphor is that paradise can be found in anything as long as the viewer is willing to look at it from that perspective.
Digitally, the effect is created using actual photographs I've taken of holographic textures. Soon printed versions will be available to purchase as art prints, where the holographic parts will have a physical color shifting effect from different angles.
For the brand identity it was important to showcase vibrant colors, so I used a blurred holographic photo as the main logo's color (along with grey variations for other applications). The font matches the minimalistic and modern aesthetic of the illustrations.
Instagram: @paradiseisinthemind
Brand Identity
Illustrations
